Affiliate Marketing (KOL Management) null

About Lazada Malaysia

Lazada Malaysia, as a subsidiary of Lazada Group, began operating in Malaysia in March 2012, establishing itself as one of the pioneering e-commerce platforms in the country. Over the years, Lazada Malaysia has grown to become a prominent online marketplace, serving millions of customers and offering a diverse selection of products from local and international sellers.

Your role

Team and Role Introduction

As an Affiliate Marketing Associate, the successful candidate will be part of a team responsible for shaping and executing Lazada's Affiliate Program strategy. Reporting to the Manager of Affiliate Marketing, they will be tasked with growing, managing, and driving high-quality conversion campaigns with various affiliate segments and partners, while continuously seeking innovative approaches to optimize and enhance performance for optimal results. The role also offers opportunities for personal and professional growth within Lazada, ensuring ongoing career prospects.

Responsibilities

• Supporting the affiliate marketing channel strategy, objectives, and key activities needed to achieve success.
• Collaborating with a team of experienced and high-performing Affiliate marketers through the end-to-end operations (Creation, implementation, tracking, post-action analysis, optimization, and campaign management) of the KOL segment
• Establishing and growing strong relationships with Lazada Affiliate Partners (KOL segment – individuals and agency), consolidating our position as partner of choice.
• Managing KOL performance and growth on a daily basis – To keep the KOL active and engage and grow with Lazada Affiliate Program.
• Collaborate with internal stakeholders and cross-function teams for the opportunity in getting perks for KOL partners in promoting the brands.
• Negotiating with KOL partners for exclusive arrangements and deals with brands.
• Reporting performance key metrics and project implementation status to upper management, as well as providing relevant strategic insights and supporting data.

Training & development 

Overall, Lazada is an excellent place for learning, especially about e-commerce (platform), and the driving force behind it such as user growth, seller growth, product assortment, dynamic pricing, fulfillment, etc.). Regardless of which department or function you're attached to, the exposure to the business is almost direct. Hence, you will learn and get a lot based on your effort. (source:glassdoor.com)

Career progression

Lazada doesn't specifically mention the career path of this role. However, if we refer to the majority of the online reviews, the company does provide a lot of career opportunities for its employees. Most mention will get more benefits after working more than one year or a long employment period. (source:glassdoor.com)

Work-life balance

The regular working time is from 9 to 6, 6 days per week. Some positions may differ because some other employees state that they work 12 hours with 2 times break each. In addition, there is also a flexible working arrangement to keep a work-life balance.

Company culture

To create the ideal environment with the aid of technology and tools that enable the best ideas to emerge from the personnel, Lazada values curiosity and passion. The company enjoys the process, whether it's launching ads or experimenting with new concepts.

About you

To apply for this role, you must meet the requirements below:

• At least 1 year of experience working in one or more of the following industries: e-commerce/online performance marketing/affiliate marketing or KOL agency.
• Fresh grads are encouraged to apply
• Exceptional analytical skills to measure the success of the affiliate programs, experience in leveraging site analytics & insights in order to improve performance
• Have a strong knowledge of the latest social media trends and be familiar with social media features.
• Proven client/partner management skills especially in KOL and influencer management.
• Knowledge of MS Office package (Excel/PowerPoint above all) functional to the creation of business planning, sales, and reporting material such as the following:
• Strong and persuasive interpersonal and verbal communication skills to communicate with KOL and influencers on a daily basis. Being able to communicate in Bahasa Malaysia is a strong plus.
• Strong organizational, project management & time management skills.
• Ownership and entrepreneurship, positive attitude, energy, openness to feedback, comfortable with a fast-changing environment.

Additional qualifications good to have:

• Have knowledge of influencer marketing management

How to apply

To apply to this position, click the "Apply on employer site" button on this page. We will direct you to Lazada Malaysia's official link for this vacancy. You will find a list of opening positions on the page.