APAC Field Marketing Intern null

Your role

As a Marketing Intern, you will work closely with Asia Pacific Field Marketing leaders to develop and execute the technology marketing plans. You will be focused on supporting in curation of the product messaging and positioning, the definition of the target persona, and the narrative for the demand generation campaigns that support the product as well as IBM's strategic partners.

As a Field Marketing Intern, you must be self-motivated, demonstrate excellent team collaboration and proficient business acumen, and must have brought through some basic understanding of marketing as well as a good understanding of the B2B software industry overall.

Your responsibilities will include:

• Support in planning and execution of marketing programs that represent the voice of the customers and place and differentiate IBM's offerings.
• Support and in some cases lead activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how IBM compares versus the competition.
• Partner with multi-functional teams in articulating IBM’s point of view, marrying the unmet needs of the target segment with a differentiated solution, and describing how solution attributes deliver desired outcomes.

You will use your analytical skills and attention to detail to:

• Combining social, event, and content marketing efforts to assist in creating integrated marketing campaigns to promote IBM’s products, along with being onsite for IBM events
• Work closely with and compile reports and presentations for senior executives and professionals
• Complete accurate and effective measurement, reporting, and analysis for senior business leaders

About you

Required technical and professional expertise:

• Students who are pursuing their Degree in Marketing but have experience or strong interest & knowledge in IT
• Good in Microsoft Excel, PowerPoint,& Word (Intermediate skills favorable)
• Genuine interest in the IT/Technology industry
• Very good written & oral communication skills
• Ability to work independently (self-directed) and as part of a team
• Highly organized, with a strong attention to detail and a rapidly changing environment.
• Can communicate with Mandarin-speaking

Preferred technical and professional expertise:

• Knowledge about the leading technologies including Cloud, AI, Automation, Security Software, Databases, and servers

Benefits

In addition to the monthly allowance, the IBM Internship program offers students the following benefits:

• Get a basic understanding of IBM's organization and, business processes & high-performance culture
• An opportunity to engage in real assignments/projects
• Excellent chances to develop personal skills such as teamwork, communication
• A chance to fully integrate with IBMers and collate information about career direction
• The potential to build contacts to help with future placement

Training & development 

At IBM, interns get to learn and grow with the ‘Your Learning’ platform, which is super engaging and fun. You'll also work closely with full-time IBMers who are always ready to help and guide you. Plus, you can pick up new skills outside your role.

Career progression

At IBM, interns can explore various career paths, gaining real-world experience and often leading projects. Many interns return as full-time employees, enjoying the supportive and collaborative environment. IBM values continuous learning, allowing interns to grow both personally and professionally.

Sources

The following sources were used in researching this page:

• ibm.com/careers/us-en/early-career/internship
• ibm.com/blogs/jobs/5-things-that-make-the-ibm-internship-programs-unique/
• ibm.com/blogs/jobs/whitleys-story-from-intern-to-senior-consultant-in-5-years/
• youtube.com